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<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">New Normal Hotel Innovation: Adaptasi Bisnis Hotel di Masa Pandemi
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh5.googleusercontent.com/8jbmgrgHB0sjFTDInhBjmfFG19HOg6BH8xrgHAJQBBXNnBSOirJnFzzs8tVCm9s9q72l8NfQqyGpGa_Pxf2veHy4Oipq6DTsmh0aJtDVggbFdOc6M2NFoQwojuxClhxHPwKCpTK7" width="624" height="624" />
 
<a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/14"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Bisnis</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> hotel menjadi salah satu sektor yang cukup terpukul di masa pandemi. Berdasarkan data BPS, <a style="text-decoration: none;" href="https://travel.detik.com/travel-news/d-5006709/tingkat-hunian-kamar-hotel-di-indonesia-maret-2020-cuma-3224"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">tingkat hunian</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> sempat anjlok dari 32.24% menjadi 12.67% dari bulan Maret ke April 2020. Sejak PSBB kembali diperketat, hotel-hotel di Jakarta khawatir pendapatan yang sempat naik saat <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/112"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">PSBB</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> transisi kembali jatuh.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sejak 2020, lama menginap tamu asing yang menjadi salah satu target hotel berbintang juga menurun. Rata-rata dari mereka menginap 1,66 hari, turun 0,14 poin dari Juli 2019. Kunjungan wisman per Juli 2020 juga mengalami penurunan sebesar 89.12% dibanding Juli 2019.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Setelah masa PSBB diperketat, <a style="text-decoration: none;" href="https://finance.detik.com/berita-ekonomi-bisnis/d-5167315/ini-dampak-psbb-jakarta-buat-bisnis-hotel-dan-restoran"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">tingkat okupansi hotel dan <span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">take away <span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">restoran</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> diperkirakan akan menurun drastis. Salah satu kebijakan pemerintah untuk menanggulangi hal tersebut adalah menggunakan kamar hotel untuk fasilitas isolasi mandiri. Saat ini, pengusaha bisnis hotel telah menyiapkan 20 hotel dan 4.000 kamar.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Berbagai strategi lainnya juga dimunculkan oleh pemilik hotel untuk menanggulangi dampak COVID-19 terhadap <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">revenue <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mereka. Mulai dari promo, penguatan <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/155"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">branding</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">higienitas dan protokol kesehatan, hingga <a style="text-decoration: none;" href="https://ekonomi.bisnis.com/read/20200917/12/1293068/bisa-gairahkan-bisnis-hotel-sajikan-paket-isolasi-otg-covid-19"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">fasilitas dan paket isolasi OTG COVID-19</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Strategi isolasi ini dianggap akan cukup efektif dalam menaikkan tingkat kunjungan dan hunian. Sayangnya, ada juga tantangan yang menghadang yakni stigma masyarakat terhadap hotel yang memberi layanan paket isolasi.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bagaimana bisnis hotel beradaptasi di new normal? Strategi apa yang akhirnya dipakai untuk bertahan? Bagaimana hotel dan penginapan menjamin kesehatan konsumen? 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Seluruh aspek ini akan dibahas dalam TECHMInar New Normal Hotel Innovation. Dihadiri Paundra Hanutama (Director of Marketing and Communication Aston Priority Simatupang Hotel & Conference Center), Ancha Apriansyah (Corporate Marketing Communication Manager Hotel GranDhika Indonesia), Halim Chandra (Hotelindoo), Wahyu Wikan Trispratiwi (General Manager The 101 Yogyakarta Tugu), serta Andre Notohamijoyo (Kemenparekraf Koordinator Bidang Kajian Strategis III).
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Aston memutuskan untuk memperbanyak <a style="text-decoration: none;" href="http://siapkan-beragam-promo-menarik"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">promo <span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">staycation <span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">dan paket pernikahan</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dengan mengedepankan protokol kesehatan. Di sisi lain, Artotel memilih menguatkan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">branding <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">higienitas mereka dengan <a style="text-decoration: none;" href="https://republika.co.id/berita/qh2ldk414/artotel-group-tingkatkan-higienitas-hotelnya"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">pemakaian teknologi UV dan suntik ozon</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Di sisi lain, Hotel GranDhika mengadopsi kombinasi keduanya, <a style="text-decoration: none;" href="https://medan.tribunnews.com/2020/06/25/sambut-new-normal-hotel-grandhika-indonesia-terapkan-beberapa-protokol"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">penguatan protokol kesehata</a><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">n<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dan <a style="text-decoration: none;" href="https://medan.tribunnews.com/2020/09/01/jalankan-protokol-kesehatan-paket-pernikahan-hanya-rp-5-juta-di-hotel-grandhika-setiabudi-medan"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">promo paket pernikahan</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lain lagi dengan The 101 Yogyakarta yang mengoptimalkan promosi melalui <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">campaign<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, salah satunya lewat Hari Anak Nasional 23 Juli 2020 lalu. Hotel ini mengadakan video kontes yang mengajak anak tetap produktif meski di rumah saja. Pemenangnya diberi beragam hadiah mulai dari <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">voucher <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">menginap, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">voucher dinner<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, hingga <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">voucher dinner<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hotelindoo selaku pihak yang melakukan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">review <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">terhadap berbagai hotel di Indonesia juga turut berpartisipasi sebagai panelis dalam TECHminar ini.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Acara ini akan mengupas tuntas tantangan dan solusi bagi <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/121/How-Events-will-Thrive-in-New-Normal--Tuntutan-Baru-Event-Organizer-Indonesia"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">pemilik usaha MICE</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, khususnya pemilik bisnis hotel agar mampu menaklukkan <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/43"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">krisis akibat COVID-19</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“New Normal Hotel Innovation” akan diadakan 20 Oktober 2020 pukul 13.30 -15.30. Segera daftarkan diri Anda lewat  tautan <a style="text-decoration: none;" href="http://kreen.id/webinar/newnormalhotel"><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">http://kreen.id/webinar/newnormalhotel</a><span style="font-size: 11pt; font-family: Arial; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sumber
<a style="text-decoration: none;" href="https://ekonomi.bisnis.com/read/20200917/12/1293068/bisa-gairahkan-bisnis-hotel-sajikan-paket-isolasi-otg-covid-19"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">https://ekonomi.bisnis.com/read/20200917/12/1293068/bisa-gairahkan-bisnis-hotel-sajikan-paket-isolasi-otg-covid-19</a>
<a style="text-decoration: none;" href="https://finance.detik.com/berita-ekonomi-bisnis/d-5167315/ini-dampak-psbb-jakarta-buat-bisnis-hotel-dan-restoran"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">https://finance.detik.com/berita-ekonomi-bisnis/d-5167315/ini-dampak-psbb-jakarta-buat-bisnis-hotel-dan-restoran</a>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">https://ekbis.sindonews.com/read/150524/33/duh-bisnis-hotel-berbintang-malah-tambah-loyo-gaes-1598940581
<a style="text-decoration: none;" href="https://finance.detik.com/berita-ekonomi-bisnis/d-5179314/nasib-ngenes-bisnis-hotel-imbas-corona-hingga-mulai-bangkit/2"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">https://finance.detik.com/berita-ekonomi-bisnis/d-5179314/nasib-ngenes-bisnis-hotel-imbas-corona-hingga-mulai-bangkit/2</a>
<a style="text-decoration: none;" href="https://jogja.tribunnews.com/2020/07/22/peringati-hari-anak-nasional-the-1o1-yogyakarta-tugu-adakan-instagram-video-kontes"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">https://jogja.tribunnews.com/2020/07/22/peringati-hari-anak-nasional-the-1o1-yogyakarta-tugu-adakan-instagram-video-kontes</a>
 
<span style="text-decoration: underline; font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"><a style="text-decoration: none;" href="http://hotelindoo.com/home">http://hotelindoo.com/home</a>

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