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<img style="font-family: Arial; font-size: 11pt; white-space: pre-wrap; margin-left: 0px; margin-top: 0px;" src="https://lh5.googleusercontent.com/1JPWA1vDXtcIzt60egHGhgq5HbnuR7is-0vZn6XHy2tkA-Cjgm4ZX1pbtkvqfIj1PksY1aOBaP1cvpgJOyb0RUxtqbmCuY_sMP98nzvV-eZcHpyn4MEgeSnBKS6z1pA3ZT0Tg6Q2" width="624" height="624" />
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Saat ini, kita hidup dalam era industri 4.0 yang telah membawa banyak perubahan yang ditandai dengan masuknya <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/27"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">internet</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dalam semua sendi kehidupan.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kini, kita pun mengenal marketing 4.0 yakni sebuah pendekatan yang tujuan utamanya adalah memenangkan advokasi konsumen. Di era saat ini, konsumen lebih <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">aware <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan tak lagi mau sekedar dijadikan target promosi atau bombardir iklan. <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/118"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Pelanggan</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ingin diperlakukan selayaknya manusia utuh yang memiliki perasaan dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">spirit<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Inilah alasan kita membutuhkan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content marketing<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Melansir Marketeers, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">adalah pendekatan pemasaran yang melibatkan proses penciptaan, kurasi, distribusi, sekaligus penguatan konten yang menarik, relevan, dan berguna untuk segmen audiens tertentu. Tujuannya tak lain membangun percakapan seputar <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/90"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">konten</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> tersebut.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Buku Online Marketing menjabarkan pentingnya <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">bagi sebuah usaha atau bisnis. Pemasaran konten digital atau <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dilakukan perusahaan untuk menyesuaikan komunikasi pemasaran mereka demi menjangkau pelanggan dan implikatif dari prospek konten yang bersedia mereka gunakan. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">tak sekedar memproduksi banyak konten secara masif. Esensi utamanya justru terletak pada pemahaman terhadap keinginan audiens dan menciptakan konten yang dapat memfasilitasi keinginan tersebut. Konten ini pun diharap mampu membantu perusahaan mencapai tujuan bisnisnya.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Content marketing strategy <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">berarti strategi yang berfokus pada penciptaan yang berharga terkait berbagai pengalaman. Secara detail, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/202"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">marketing</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> strategy <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">adalah cara melibatkan pembuatan dan distribusi berbagai jenis konten yang memicu semua kegiatan inti dalam pemasaran digital serta melibatkan dan membujuk audiens untuk berkumpul dan menggunakan konten perusahaan pada seluruh siklus hidup mereka.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Konten yang menarik memungkinkan perusahaan untuk membangun hubungan yang tak  semata bersifat komersial dengan konsumen. <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mencakup pemberian informasi dan upaya membujuk audiens untuk menggunakan konten dan mengubah kesadaran atau persepsi mereka terhadap suatu produk atau merek.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ingin tahu lebih banyak cara-cara memulai <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang tepat dan efektif? Hadiri TECHminar Kreen Indonesia bertajuk “Content Marketing World.” Dalam TECHMinar ini akan dibahas hal-hal utama dalam melakukan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">creative writing, marketing communication<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, serta cara & alat membuat kreasi konten digital, hingga proses mengelola sebuah proyek kreatif. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bersama Wahidini Nur Aflah (Digital Content Creator), Dwi Andika Pratama (Founder Impactful Writing), Haifa Inayah (CEO at Catch Me Up!), dan Juli Andrian (Content Marketing Specialist DailySocial.id), Anda akan diajak menyelami dunia <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">content marketing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">lebih dalam lagi.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Acara ini akan diadakan pada tanggal 17 November 2020 pukul 13.30. Jangan lupa lakukan pendaftaran!
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sumber
<a style="text-decoration: none;" href="https://marketeers.com/delapan-langkah-bikin-content-marketing-yang-kuat/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">https://marketeers.com/delapan-langkah-bikin-content-marketing-yang-kuat/</a>
 
<span style="text-decoration: underline; font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"><a style="text-decoration: none;" href="https://books.google.co.id/books?id=LVjVDwAAQBAJ&pg=PA61&dq=memulai+content+marketing&hl=id&sa=X&ved=2ahUKEwj4m67ro-rsAhVSJHIKHUQ5CQAQ6AEwAnoECAMQAg#v=onepage&q=memulai%20content%20marketing&f=false">https://books.google.co.id/books?id=LVjVDwAAQBAJ&pg=PA61&dq=memulai+content+marketing&hl=id&sa=X&ved=2ahUKEwj4m67ro-rsAhVSJHIKHUQ5CQAQ6AEwAnoECAMQAg#v=onepage&q=memulai%20content%20marketing&f=false</a>

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