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<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Perubahan pola konsumsi dan akses informasi konsumen akibat pandemi sangat berpengaruh terhadap keberlanjutan suatu bisnis. Transformasi digital dapat menjadi pendekatan yang solutif untuk mempertahankan usaha Anda. Namun, seringkali proses tersebut hanya dijadikan jargon dan bagian dari <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">campaign<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Artikel ini akan menggabungkan prediksi tren transformasi digital tahun 2012 dari Ishir, sebuah perusahaan layanan IT <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">outsourced, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">beserta contoh kasusnya di Indonesia.
<h3 dir="ltr" style="line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Perubahan Seluruh Sektor Akibat COVID-19</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh6.googleusercontent.com/X7OBwli3jGciiRTvT--nl1rxffmcPC_tHaR5VTLa9CcDdDlPOKLFKBGBUKXzwbLJeLdVYaEypLrRGDh00rJ28uxbgUfmPRB6q2fTl2Khxl_kl6xuz59v6x3nVqWK4z3xnx-uXCmR" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Yogendra Singh/Unsplash
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bagaimana pandemi mempengaruhi kehidupan kita? Perhatikan saja kultur dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">habit <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">manusia yang makin tergantung oleh teknologi. Tingkat belanja <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">online <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">semakin tinggi, orang-orang memilih belanja makanan siap saji maupun bahan mentah lewat berbagai aplikasi.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pola kerja pun turut terdampak. <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Remote working<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> menjadi suatu tren alami yang tercipta seiring kebijakan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">work from home<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Saat isolasi mandiri, orang-orang juga beralih pada layanan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">streaming <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">maupun <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">game online  <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">untuk mengatasi kebosanan mereka. Konser musik dan festival yang menjadi ajang berkumpul kini dimonetisasi via media. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Satu hal menarik yang bisa digarisbawahi? Semua orang beralih ke <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">online<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Konsumen atau target market Anda kemungkinan besar adalah salah satunya. Bila Anda ingin bisnis Anda bertahan, atau justru semakin berkembang di saat krisis, kembalilah pada konsumen. Pahami kebiasaan mereka, dan adopsilah layanan digital yang relevan dan mampu memudahkan kehidupan mereka.
<h3 dir="ltr" style="line-height: 1.38; margin-top: 16pt; margin-bottom: 10pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pentingnya Budaya Digital untuk Transformasi Menyeluruh</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh3.googleusercontent.com/b6ocyrR6Fw1lp_3Rx_AUjxyt_VshQ1xnCvpFObzInhqylR-fSFu7glFc1jAUZ9gF2iqZgoTT414f7VtuOTCaLXrjcQ4f0ulGwq71pAUl7bUPbZMjNGBNZs4VcUO1uPqDwr-rIreB" width="624" height="403" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jannoon028/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kunci<a style="text-decoration: none;" href="https://lintasmediadanawa.com/berita/transformasi-digital/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> transformasi digital </a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">tak hanya terletak pada adaptasi teknologi. Transformasi digital harus dimulai dari budaya organisasi dan model operasi digital. Penggunaan teknologi perlu dibarengi dengan kemampuan dan literasi. Pemimpin usaha seperti Anda selayaknya beradaptasi dengan seluruh perubahan ini atau Anda berisiko kehilangan kepercayaan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">stakeholder <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">partner <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda dalam jangka panjang.
 
<a style="text-decoration: none;" href="https://www.sas.com/id_id/insights/data-management/digital-transformation.html"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Seberapa penting transformasi digital</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> di Indonesia? Biarkan data yang berbicara. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Menurut <a style="text-decoration: none;" href="https://aptika.kominfo.go.id/2020/09/transformasi-digital-jadi-solusi-tingkatkan-kembali-perekonomian/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">data Kominfo</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, sejak dilakukan PSBB, penggunaan aplikasi online (belajar, bekerja, konsultasi kesehatan) naik 443% dan ritel daring naik 400%. Sekitar 45 persen <a style="text-decoration: none;" href="https://biz.kompas.com/read/2020/09/18/113428328/transformasi-digital-kunci-vital-agar-bisnis-bertahan-di-tengah-pandemi"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">pelaku UMKM kini menggunakan platform niaga elektronik </a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">e-commerce<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">). 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pola-pola ini juga bukan tanpa sebab. Pasalnya, data Asia Pacific SMB Digital Maturity Study tahun 2020 mengungkapkan bahwa digitalisasi usaha kecil dan menengah (UKM) di Indonesia bisa <a style="text-decoration: none;" href="https://selular.id/2020/09/studi-82-umkm-indonesia-ingin-lakukan-transformasi-digital/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">meningkatkan PDB Indonesia sebesar 160 sampai 164 miliar Dolar AS pada tahun 2024</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, serta berkontribusi pada pemulihan ekonomi pasca Covid-19.
<h3 dir="ltr" style="line-height: 1.38; text-align: justify; background-color: #ffffff; margin-top: 16pt; margin-bottom: 0pt; padding: 0pt 0pt 7.5pt 0pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Data, Data, Data</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh5.googleusercontent.com/xXsssVJQOwHQK-FaSszkf-Wf9oaCrRO754dJYOdFvFLab2NLfCKvnP2JYV_noYT1mtrwJQf2eAl6GUE8zq8Gt512bLhew-TKoxGa8QgVFVpuYDXox4sJKp_h0SSGU1TUfV-tCIk3" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pressfoto/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bicara soal data, volume data yang semakin meningkat juga berpotensi menjadi salah satu masalah dalam implementasi transformasi digital. Semakin beragam bentuk data, maka banyak hal yang harus dipikirkan ulang mengenai aspek penyimpanan dan perlindungan.
 
<a style="text-decoration: none;" href="https://biz.kompas.com/read/2020/09/18/113428328/transformasi-digital-kunci-vital-agar-bisnis-bertahan-di-tengah-pandemi."><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Data Deloitte</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> seperti dilansir Kompas, menunjukkan bahwa 31 persen pengusaha yang disurvei menemukan masalah keamanan dan privasi dalam transformasi digital.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Data governance <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">berperan penting dalam hal ini. Salah satu usulan yang diharapkan dapat menyelesaikan isu ini adalah regulasi yang valid dan jelas. Selain itu, perusahaan juga perlu memilih <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">cloud computing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">data center <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang terpercaya.
<h3 dir="ltr" style="line-height: 1.38; background-color: #ffffff; margin-top: 16pt; margin-bottom: 4pt; padding: 0pt 0pt 7.5pt 0pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">AI menjadi Kebutuhan</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh4.googleusercontent.com/NJ8sYcK8FTwtpX12g67atUa8hZ5C4qi2_GbN8y8GgzxhUEfBwB6_Auhu0SvNkcq9aubxUsJ0agRanVebtXdVTlw1sS4FNjvvl535fjKDI6u4Df0AOlBoqLF44ieYttXoC9t3BDsz" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">XB100/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">AI atau kecerdasan buatan tak bisa dipisahkan dari transformasi digital. AI menjadi tulang punggung proses ini karena sifatnya yang cepat dan efektif dalam memberikan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">insight <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dari jutaan data yang terkumpul. AI akan merubah cara bisnis dalam memperoleh pendapatan melalui pengambil alihan tugas-tugas seperti <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">sales, marketing, finance, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan HR.
 
<a style="text-decoration: none;" href="https://dailysocial.id/post/mempertimbangkan-implementasi-kecerdasan-buatan-dalam-bisnis"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Perusahaan di Indonesia mulai banyak menggunakan AI</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Sebut saja BCA (Vira), BRI (Sabrina), Bank Mandiri (Mita), dan BNI (Cinta). Perbankan menggunakan AI sebagai asisten virtual yang melayani aduan dan memberikan informasi atau promosi. Tak hanya bank, penggunaan AI pun dilirik oleh bisnis ritel seperti Alfamart.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Implementasi AI sebetulnya bisa dimulai dari hal sesimpel pemakaian <a style="text-decoration: none;" href="https://dailysocial.id/post/mempertimbangkan-implementasi-kecerdasan-buatan-dalam-bisnis"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">chatbot</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> untuk menggantikan peran <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">customer service<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Selain itu, pemakaian AI sebagai <a style="text-decoration: none;" href="http://www.progresstech.co.id/blog/apa-itu-transformasi-digital/"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">wujud transformasi digital</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> juga banyak diperlihatkan dalam bentuk rekomendasi pada <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">e-commerce<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Rekomendasi ini berasal dari <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">data profiling <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dari histori pengguna sehingga penjualan lebih tepat sasaran dan memiliki tingkat konversi yang lebih tinggi.
<h3 dir="ltr" style="line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 4pt; padding: 16pt 0pt 7.5pt 0pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Merger dan Akuisisi</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh3.googleusercontent.com/Pi-sxpEtrsWTr7VHRh46efv6NZyR-_5MLv9BIAhb05J1yUiz-qAN2r4BFe18bIL5nTADKslkrVmG3fSU7YWOBNqkclSlnjGiIzbr3iDEN6Qnk4SLDwdVUUgzAlKub2aIn-zdPH11" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rawpixel.com/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Merger dan akuisisi menjadi tren di tengah kesulitan pembiayaan untuk bertahan. Merger dan akuisisi banyak dilakukan oleh firma analitik, penyedia solusi digital, firma <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">engineering<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, dan agensi digital. Proses ini dinilai membawa banyak potensi menguntungkan dalam hal kemampuan dan sinergi produk digital.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Indonesia pun tak luput dari tren transformasi digital satu ini. Isu paling santer terdengar dari rumor <a style="text-decoration: none;" href="https://www.cnbcindonesia.com/tech/20200915065506-37-186806/grab-dan-gojek-merger-orang-kuat-ini-beri-restu"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">merger Grab dan Gojek</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, dua <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">super app<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Asia Tenggara populer. Tak hanya itu, merger dan akuisisi pun menjadi salah satu <a style="text-decoration: none;" href="https://finansial.bisnis.com/read/20200922/215/1295206/indonesia-diramal-resesi-merger-dan-akuisisi-asuransi-diproyeksi-tetap-jalan"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">taktik bisnis populer di kalangan perusahaan asuransi.</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Komisi Pengawasan dan Persaingan Usaha mencatat <a style="text-decoration: none;" href="https://industri.kontan.co.id/news/aktivitas-merger-dan-akuisisi-masih-ramai-di-tengah-pandemi-corona-covid-19"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">132 notifikasi Merger dan Akuisisi</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dari awal tahun hingga Agustus 2020 lalu. Tren penurunan harga/nilai aset yang terjadi di masa pandemi bisa jadi berkorelasi dengan geliat aksi merger dan akusisi tahun ini.
<h3 dir="ltr" style="line-height: 1.38; background-color: #ffffff; margin-top: 12pt; margin-bottom: 2pt; padding: 7.5pt 0pt 11.25pt 0pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kerjasama Antar Perusahaan</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh4.googleusercontent.com/_uEZ9lhfEg14BtNjcektubTO-MWBiHU2ssvzxAjcjvX2RFWp62uLMynw0cbyBann8xAmOxd_aCgPKHyq8VjcyFwnKW0Us7g5tMXuWFKjMAjhwmPwLDLYubwvgLo8ELHvdGUffv_O" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Creativeart/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kerjasama bukan hal asing, namun hal ini tampaknya kian dipercepat oleh pandemi dan usaha transformasi digital. Rata-rata kerjasama ini dijalin untuk menyediakan layanan pembelanjaan, pengiriman, dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">personal experience <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang lebih baik bagi <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">user <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan konsumen.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Baru-baru ini cukup banyak kerjasama yang dilakukan antar perusahaan di Indonesia. Sebut saja <a style="text-decoration: none;" href="https://keuangan.kontan.co.id/news/bidik-asuransi-kredit-fintech-askrindo-jalin-kerjasama-dengan-jembatan-emas"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">kerjasama Askrindo (<span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">holding <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">perasuransian dan penjaminan) dengan <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">platform fintech<span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Jembatan Emas</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> untuk menyediakan produk asuransi kredit <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">fintech peer-to-peer lending<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<a style="text-decoration: none;" href="https://www.idxchannel.com/market-news/mudahkan-transaksi-nasabah-bca-jalin-kerjasama-dengan-tiga-pdam-di-jabar"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">BCA juga menjalin kerjasama dengan PDAM Kota Bandung</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> untuk mempermudah pembayaran tagihan air melalui ATM dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">e-channel <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">BCA.
<h3 dir="ltr" style="line-height: 1.38; margin-top: 16pt; margin-bottom: 0pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ekspansi Teknologi Awan</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh4.googleusercontent.com/ngYdnxwfg_jAu8jl0X1Lognh-krlcgmdkwuCqZA3UkvUcCAOvEI-PObailVxmjMUHGofAeSpJgM780aoF02xRWs8qz3t4RheePnZG1Y8GzL2MwvtDAQ26URYh0g5ygcrs16-UOv2" width="624" height="389" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rawpixel.com/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Transformasi digital paling mendasar dapat dilihat dari merebaknya teknologi awan sebagai sumber <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">database <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">perusahaan. Penggunaan teknologi ini meningkatkan efisiensi, skala, dan elastisitas dalam aksesibilitas data.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">CEO Biznet Gio menyebutkan bahwa terjadi <a style="text-decoration: none;" href="https://swa.co.id/swa/trends/technology/permintaan-penggunaan-komputasi-awan-naik-20-selama-pandemi"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">peningkatan 20% permintaan penggunaan <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">cloud </a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dari klien bisnis mereka sejak masa pandemi.
<h3 dir="ltr" style="line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kebutuhan Metrik Transformasi Digital </h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh5.googleusercontent.com/11ojYFZDATCDwrmg8CkrUuwEvjMiSbxXsrH9XV_VSCvGc-ndWX5mihCyY_1vSEdpI7b0vdYNgSpA_lS-NNSL__Ef3zFFbN9OhD5uIbkgPYXQJYlAYd0nXTUlvSLkXcs8g7XSNkZq" width="624" height="417" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Waewkidja/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Seiring dengan transformasi digital yang memacu banyak perubahan dalam suatu bisnis, dibutuhkan suatu kriteria pengukuran untuk memantau sejauh mana keberhasilannya. Hal inilah yang disebut dengan metrik, yakni kuantifikasi proses digitalisasi.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Acuan yang perlu diperhatikan perusahaan adalah: kecepatan, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">intelligence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(efektivitas pengambilan keputusan dalam analisis dan otomatisasi), dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">experience <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(proses <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">brainstorming<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dalam mengambil <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">outcome <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ekonomi dan tindakan yang tepat).
 
<h3 dir="ltr" style="line-height: 1.6666666666666665; background-color: #ffffff; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 5.25pt 0pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #434343; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pemeliharaan Transformasi Digital Jangka Panjang</h3>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh4.googleusercontent.com/FZZ8CJefgVfZLKfHTYbleHY9FrJsZsCHjN3eK-m6dHHvcnVlpuJyJiepQWgMdmHERHymId3-ed3LNFydCo5NYQ18Ut-W1efmCi-TCywJskOXzDj0sWgJp_-3mscpNkbnCfwfE9Rj" width="624" height="389" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rawpixel.com/Freepik
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Seperti yang disebutkan di atas, <a style="text-decoration: none;" href="https://money.kompas.com/read/2019/10/02/142126926/transformasi-digital-bukanlah-tentang-teknologi?page=all"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">transformasi digital </a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mencakup proses menyeluruh dari suatu perusahaan. Harus ada tujuan jangka panjang dari solusi digital yang diambil. Setiap perilaku digital harus mampu mengambil data untuk kebutuhan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">business intelligence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang mampu diakses setiap orang. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Untuk itulah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mindset <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mengenai<a style="text-decoration: none;" href="https://www.studilmu.com/blogs/details/transformasi-digital-adalah-transformasi-manusia"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> konsep transformasi digital </a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">harus diubah dari akarnya. Proses ini tak sekedar menggantikan semua model bisnis menjadi digital, namun melihat peluang yang bisa diambil suatu bisnis melalui teknologi yang ada. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Misalnya dalam hal bisnis komersial. Usaha ritel tak hanya menggantinya dengan model bisnis <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">e-commerce<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Salah satu strategi yang bisa dipakai adalah menggunakan model <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">online-to-offline<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Sebuah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">brand <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">memiliki toko fisik untuk meningkatkan “kehadiran” dan “pengalaman belanja” konsumen sembari menyediakan akses belanja <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">online <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">untuk mendukung kenyamanan mereka.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Guru besar ITB sekaligus Ketua Umum Asosiasi Prakarsa Indonesia Cerdas (APIC), Suhono Harso Supangkat <a style="text-decoration: none;" href="https://aptika.kominfo.go.id/2020/09/transformasi-digital-jadi-solusi-tingkatkan-kembali-perekonomian/"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">menekankan transformasi digital pada bisnis dan budaya</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Perlu adanya dukungan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">leadership <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan perubahan kultur menyeluruh. Artinya, tidak sekedar menyiapkan konektivitas dan aplikasi, melainkan keberadaan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">roadmap <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">agar proses berjalan sistematis dan mampu menekan potensi kegagalan.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sudah siap melakukan transformasi digital? Kalau kata Charles Darwin, yang mampu bertahan adalah mereka yang beradaptasi.
 
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