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<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh3.googleusercontent.com/LTi0aAkh0z5bswrvGtw-DW_anPBrlCRvtmA6XAej7XryEbQB_fVcPZcgkR7J4b2t0Wgp_JlBIR-dRmLu1xrfquS0RV39yZ7G7bNZBRWwNybSdurLCpsjpOfxKe9DAG24KF29XGrf" width="624" height="481" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pierre Borthiry/Unsplash
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Menurut laporan e-Conomy SEA yang dihimpun Google, Temasek, dan Bain & Company bertajuk “At full velocity: Resilient and Racing Ahead”, tahun 2020 Indonesia mengalami pertumbuhan ekonomi digital sebanyak 44 miliar dollar AS atau kisaran Rp 624 triliun dari GDP.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hal ini didukung oleh kemunculan angkatan pengguna internet baru. Sebanyak 37 persen dari pengguna <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/212"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">internet</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> di Indonesia tahun 2020 tercatat sebagai pengguna baru. <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pola ini tampaknya diakibatkan oleh kondisi pembatasan wilayah yang menyebabkan akses layanan digital meningkat.
 
<a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/238"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Belanja <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">online</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">tampaknya menjadi salah satu aktivitas digital paling digemari. Pasalnya, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">e-commerce<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ternyata merupakan sektor yang mengalami pertumbuhan paling pesat sebanyak 54 persen atau setara dengan 32 miliar dollar AS (Rp 454 triliun) pada tahun 2020. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jumlah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">supplier <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">lokal dari kalangan masyarakat umum yang ingin mencoba berjualan  juga meningkat lima kali lipat. Selain <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/197"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">e-commerce</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, ada juga media hiburan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">online <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">seperti <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">streaming<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> yang meningkat sebanyak 24 persen atau Rp 62 triliun rupiah.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kegiatan-kegiatan ini mengukuhkan posisi Indonesia sebagai ekonomi digital terbesar di Asia Tenggara yang mencatatkan pertumbuhan sebesar 11 persen. Tahun 2025, ekonomi digital di Indonesia bahkan diproyeksikan mencapai 124 miliar dollar AS atau setara Rp 1.760 triliun. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Meski begitu, perlu diakui bahwa sektor travel dan transportasi online di Indonesia mengalami keterpurukan sejak pandemi COVID-19. Dalam laporan Google, Temasek, dan Bain & Company, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">online travel<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> mengalami penurunan sebanyak 68 persen. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Melihat perubahan pola konsumen ini, beberapa pengusaha <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">retail <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">atau UMKM mungkin dapat mempertimbangkan untuk terjun ke dunia digital. Beberapa cara yang dapat dilakukan adalah menyongsong <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/147"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">transformasi digital</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> secara menyeluruh atau terjun perlahan ke ranah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">e-commerce<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Apalagi, pemerintah sangat mendukung <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">shifting <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pebisnis ke dunia digital melalui program seperti <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/8"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">UMKM Go Digital</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> yang telah digaungkan sejak awal 2020.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sumber
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">https://tekno.kompas.com/read/2020/11/24/13570097/ekonomi-digital-indonesia-diprediksi-capai-rp-624-triliun-pada-2020

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