Panel | smartcomputerindo.com

Kembali

Edit Kategori

Judul Artikel

Link

Kategori

Subkategori

Main Image

Content

<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Salah satu bagian dari <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/191"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">membangun <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">online presence</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">adalah menumbuhkan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Setelah selesai membuat <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, PR Anda sebagai pebisnis tak berhenti di situ. Anda tentu tak ingin <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">usaha<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda terbengkalai dan biaya yang Anda keluarkan jadi sia-sia. 
<h1 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 20pt; margin-bottom: 6pt;"><span style="font-size: 20pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Apa itu Web Presence</h1>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh6.googleusercontent.com/DMP3Y7_OvN_D7PhTaAIMYBztvyMuQ-EDMdCxS5x1JSzXeX4Dv0qDQuocK8sbT4200lhb3BR9YxPQproItuPkWUMsA1pHtMuQUH7i83zS7feYTeu5oXXBmqgj77-QW2UVbXP4sfD2" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pankaj Patel/Unsplash
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Web presence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">artinya upaya<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> membangun eksternal <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang menginformasikan pada pelanggan mengenai prospek produk, jasa, dan layanan yang dimiliki suatu perusahaan. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Menurut buku Marketing of High-technology Products and Innovations, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dari sebuah perusahaan sifatnya sangat penting karena sebanding dengan “perwujudan perusahaan" sekaligus "perwujudan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">retail presence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">atau <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">product presence<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">”nya. Company website ibarat representasi perusahaan Anda di mata calon pembeli.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oleh karena itu, website tak boleh diperlakukan sebatas “brosur” elektronik. Sebuah perusahaan perlu melakukan sesuatu lebih dari sekedar <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/185"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">meletakkan informasi secara online</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Pengunjung <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mestinya mendapatkan pengalaman <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">browsing <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang menyenangkan. Tujuannya agar mereka memperoleh dan memahami <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">value proposition <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">sekaligus <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">branding <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dari perusahaan. 
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mendesain <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang menarik, profesional, berguna/responsif hanyalah langkah pertama dalam meningkatkan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">suatu perusahaan. Idealnya, strategi <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">korporasi juga harus mampu membangun <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">traffic website <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan mengevaluasi efektivitasnya. 
<h1 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 20pt; margin-bottom: 0pt;"><span style="font-size: 20pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kriteria Web Presence yang Ideal</h1>
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Terdapat beberapa faktor kesuksesan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> menurut buku Million Dollar Web Presence:
<h4 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Kredibilitas</h4>
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Kredibilitas adalah raja dalam <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/190"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">internet marketing</a><span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Kebanyakan situs atau <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang sukses bukanlah <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">sales sites<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, namun website yang punya kredibilitas tinggi. Untuk itulah, sebaiknya Anda menghindari trik serampangan seperti <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pop-up-windows <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">videos<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
 
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda bisa meletakkan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">client list <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang berkesan (perusahaan besar atau kredibel, seseorang yang populer) dalam <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda. Tampilkan testimonial mereka dalam bentuk tulisan dan video. Sebutkan nama, jabatan, organisasi, tantangan yang dihadapi dan <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/334"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">bagaimana jasa atau produk Anda berhasil mengatasinya secara maksimal</a><span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Bila memungkinkan, cantumkan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">hyperlink <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">menuju testimonial asli. 
 
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda juga bisa mencantumkan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">case studies <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pada <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda sebagai salah satu cara membangun <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Tulislah setiap studi kasus dengan format situasi (apa yang  klien dihadapi), intervensi (apa yang produk Anda lakukan), dan resolusi (hasil yang didapatkan). <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hal ini akan menarik konsumen untuk <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">scroll <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">stay <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">di <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda lebih lama.
<h4 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Buat Tampilan Seprofesional Mungkin</h4>
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Siapa yang tertarik menjalin hubungan bisnis dengan seseorang yang tak memberikan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">effort <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pada penampilannya? Ingat bahwa <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">adalah representasi virtual dari perusahaan itu sendiri. Jika Anda tak memperlakukannya sebagai suatu hal serius, tentu yang lain akan memiliki anggapan serupa. 
<h4 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Stand Out” in The Crowd</h4>
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bagaimana cara website Anda jadi <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pioneer <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang menonjol di antara jutaan website lainnya? Pertimbangkan “suara” konsumen ketimbang mengedepankan ego Anda. Selalu posisikan diri Anda di sepatu konsumen.
 
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh5.googleusercontent.com/38cOtrG7ZyDfCF-yhjbQ7-ZUoyreIR6o5PNSCLi9SjYaohrEW0FYC0nKXIbowlcJejlHNn7fmPKf0kXwPFxHz68Y8LoYdvdmqQF8JpCI2zP2n-KAfz51shGe75C0MI4ejtHS5dWp" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">KOBU Agency/Unsplash
<h4 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Semakin Kuat “brand”, Semakin Tinggi Potensi Monetisasi</h4>
<a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/351"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Semakin solid <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">brand <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Anda</a><span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, semakin tinggi kesempatan Anda untuk menerapkan “biaya-biaya tertentu.” Hal ini sejalan dengan prinsip “ada harga, ada barang.” Pembeli selalu berekspektasi mendapat <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">value<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> yang sepadan dengan biaya yang mereka keluarkan.
<h4 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Siapa Kolega dan Perusahaan yang Menjalin Asosiasi dengan Anda?</h4>
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pertimbangkan dan refleksikan lagi tentang apa yang ditampilkan situs Anda mengenai diri Anda dan perusahaan sejenis yang menjadi “rekan” Anda.
<h4 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hati-hati dengan <span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Web Trolls</h4>
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Banyak pihak di luar sana yang berniat menurunkan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, bahkan mendompleng popularitas web Anda. Apa yang akan Anda lakukan untuk melindungi tim Anda dari hal semacam ini? 
<span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tak Ada Pendekatan Web Presence yang Instan
<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ini yang perlu menjadi pegangan setiap pemilik <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pribadi maupun perusahaan. Tak ada cara membuat <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence<span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> yang langsung menuai kesuksesan. Dibutuhkan konsistensi, evolusi, fokus, inovasi, dan <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">re-invention <span style="font-size: 11pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dalam rangka menarik perhatian pelanggan dan klien.
<h1 dir="ltr" style="line-height: 1.38; text-align: justify; margin-top: 20pt; margin-bottom: 6pt;"><span style="font-size: 20pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mengoptimalkan Web Presence</h1>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Video Google Digital Garage menjelaskan beberapa cara membuat website yang lebih populer dengan meningkatkan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence.
<h4 dir="ltr" style="line-height: 1.38; margin-right: 6pt; text-align: justify; margin-top: 14pt; margin-bottom: 6pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Memahami Setiap Elemen Website</h4>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pahami domain sebagai cara atau jalur konsumen untuk menemukan bisnis Anda. Domain Anda adalah sesuatu yang akan mereka ketikkan pada <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">browser <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dalam rangka mempelajari perusahaan Anda.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Dalam membuat domain, pastikan Anda memilih domain yang masih tersedia. Anda bisa mengeceknya pada <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">domain registrar<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Kriteria domain yang ideal adalah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mudah diingat, pendek, relevan, dan to-the-point<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Penyusunan setiap elemen pun menjadi sangat penting. Coba bandingkan website Anda dengan website lain yang sering Anda kunjungi. Struktur tampilan website perlu dibuat dengan<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pengelompokan elemen yang masuk akal. 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tak ada cara yang paling benar untuk menyusun tampilan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, namun cara paling gampang adalah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">memposisikan diri sebagai pengunjung<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Apa yang ia cari? Apa yang kira-kira menjadi tujuannya dalam mengunjungi <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, apa yang ingin ia dapatkan dari sini?
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Contohnya, kolom About dan Contact harus tampil di setiap halaman untuk memudahkan navigasi pengunjung. Hal ini sangat penting untuk “mengingatkan” pengunjung terhadap bisnis Anda. Saat mereka <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">scrolling <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan menemukan pertanyaan atau ketertarikan untuk mengunjungi toko Anda, kolom <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">About & Contact <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">akan dengan mudah mereka temukan.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Letakkan juga unsur-unsur seperti harga, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">special offer<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, sertifikasi yang kira-kira dapat <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/280"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">membangun “kredibilitas” dan membangun <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">value <span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">perusahaan</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Anda. 
<h4 dir="ltr" style="line-height: 1.38; margin-right: 6pt; text-align: justify; margin-top: 14pt; margin-bottom: 6pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Hindari Jargon dan Bahasa Teknis pada Copy</h4>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jangan terlalu banyak menggunakan jargon teknis dan janji yang sifatnya muluk-muluk. Kata-kata yang Anda pakai di <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mestinya lebih dari sekedar <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">sales pitch<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jelaskan secara nyata bagaimana Anda dapat membantu pelanggan memecahkan masalah mereka. Dengan pendekatan ini, konten Anda juga akan lebih <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">engaging<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">helpful<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Gunakan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">tone <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">percaya diri, namun tidak mengintimidasi. Jelaskan konsep-konsep layanan atau produk Anda dengan bahasa sehari-hari. Tulislah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">copy<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> sesuai bahasa <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">target audiens <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anda, apakah mereka orang-orang yang paham produk Anda secara teknis? Bila ya, jargon boleh dipakai. Namun jika tidak, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">tuliskan dengan bahasa sehari-sehari yang bisa dipahami orang awam sekalipun.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ceritakan sebuah kisah untuk membangun hubungan emosional dengan pengunjung Anda. Seperti yang disebutkan di atas, <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">testimoni atau video maupun <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">review<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dari para konsumen yang merasa puas adalah cara membuat <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">web presence <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">yang lebih kuat.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Konsumen juga tak akan membuang waktu terlalu lama di sebuah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">website<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Itulah mengapa setiap <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">headline <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">& navigasi harus dibuat sejelas mungkin untuk memenuhi kebutuhan konsumen dengan cepat. Pakai <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">headers <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dan <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">bullet list<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">agar mereka dapat dengan mudah menemukan informasi tanpa terlalu jauh <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">scrolling <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ke bawah.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jangan lupa pasang <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">call-to-action <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(kata-kata seruan)<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pada <a style="text-decoration: none;" href="http://blog.smartcomputerindo.com/artikel/240"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">konten</a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Anda. Tujuannya tak lain mengarahkan konsumen untuk melakukan sesuatu. Contohnya,<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> “Call Now”, “Get directions to Our Store”<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> atau “<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Buy Now<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">”.
 
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img style="margin-left: 0px; margin-top: 0px;" src="https://lh5.googleusercontent.com/KYFjX43s1s9pxQ_VN6WYCpT2M2n2nZaOGOkXjVZRBjdaI_lFQgIPB_bEZnhw5DMjKohrIqBWzvRQZ3Leyu_Ryk2jbCKnkLClFf8O4Vky-o2s5R4bySkOizDTMId2ua3UOiZ3yJFf" width="624" height="416" />
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Burst/Pexels
<h4 dir="ltr" style="line-height: 1.714284; margin-right: 6pt; text-align: justify; margin-top: 14pt; margin-bottom: 6pt;"><span style="font-size: 12pt; font-family: Arial; color: #666666; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Pastikan Website Anda Cukup Cepat</h4>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pengguna internet terkenal dengan kesabarannya yang tipis. Bila website Anda terlalu lelet, mereka dijamin akan tak berpikir dua kali untuk menutup browser. Cara mudah membuat website tak lelet adalah <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">memperkecil ukuran <span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: non

Meta Keyword

Meta Description

Meta Title

Meta OG Description

Meta OG Image

Artikel

Edit Kategori

Color Theme